Director, Narrative Strategy + Enablement

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

• Define and maintain the narrative and messaging architecture for the Consult portfolio and for each proposition within it — the argument, the language, the proof points and how they connect.
• Build the seller-facing storylines and best-practice pitch that consultants use in client conversations, and make sure they are adopted in the field.
• Shape and govern the Consult point of view and thought leadership, in partnership with Marketing and Corporate Affairs.
• Identify emerging market shifts and translate them into activation plays — narrative, assets, sequencing and a demand plan — mobilised in days rather than quarters.
• Act as the connection point between the proposition portfolio and Marketing, so that every launch goes to market with a demand-generation plan attached.
• Set the creative direction and quality standard for proposition assets, briefing and steering agency partners on production.
• Own naming strategy and governance across the proposition portfolio.
• Build, coach and grow a small team of narrative and activation specialists.

This is a highly connected role. Influence and partnership are how the work gets done.

• Consult Marketing and demand generation — on campaigns, content and the go-to-market plan behind every launch.
• Portfolio and proposition leaders — as their single point of contact for narrative and messaging.
• Communications, Public Affairs and Corporate Strategy — on thought leadership and market positioning.
• Enablement and the global consulting community — so the story lands with the people who tell it.
• Global go-to-market teams — on sales tooling, content distribution and field adoption.
• External agency and creative partners — on design, production and campaign assets.

Kyndryl Consult is at an early and formative stage, and this function is being built rather than inherited. You will set the architecture, not maintain someone else's. The work is measured on commercial outcome — pipeline, adoption, speed to market — rather than on volume of content produced, which is unusual for a narrative role and is deliberately the point of it.

Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Who You Are

Required

• Significant experience in narrative strategy, messaging, or product and portfolio marketing leadership within a complex B2B technology, consulting or professional services environment.
• A track record of building messaging architecture across a portfolio of offerings — not a single product, and not campaign copy alone.
• Demonstrated ability to turn a market theme into commercial momentum, with evidence of the outcome.
• Outstanding writing and editorial craft. This role holds the pen.
• Experience creating sales-facing narrative that sellers genuinely adopt and use.
• The ability to work through influence across marketing, communications, strategy and sales functions.
• Comfort setting creative direction and holding agency partners to a high standard.
• Experience leading and developing a small team.

Preferred

• Experience in a global, matrixed organisation operating across multiple markets.
• Familiarity with measuring narrative and content impact through to pipeline and revenue.
• Background in enterprise technology services, cloud, security or digital transformation.

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.  At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

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