Roche
Consumer Excellence Lead
Shanghai · Posted 1h ago
Job Description
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Main Tasks & Responsibilities主要工作职责 :
- Based on market, city & customer segmentation to identify premium/key ACs and ensure the investment will be focused on the selectively productive Key ACs in each region by building AC business database,allocating resources;setting premium/key AC KPIs & scorecard;building & updating Key AC profile on quarterly basis
根据市场/客户分类,通过建立重点客户的数据库;合理分配资源;确立可跟踪的目标和建立更新客户的资料来确保重点客户的重点投资。
- Gather and analyze shopper feedback and consumer data across omni-channel touchpoints to understand shopper journeys and unmet consumer needs.
收集并分析全渠道的消费者反馈与数据,了解终端消费需求与购物旅程。
- Work closely with Marketing to align product portfolios and channel-tailored solutions based on online and offline consumer needs. Coordinate and execute consumer-facing promotional activities across physical and digital storefronts to enhance brand visibility and terminal pull-through.
与市场部紧密合作,结合线上线下消费者需求,协助落实产品组合及各渠道定制化产品方案。联络与执行线上线下的消费者促销及营销活动,提升品牌曝光度与终端动销。
- Establish routine operational metrics and evaluation frameworks for external Third-Party (TP) partners.Conduct regular performance reviews and routine audits with TPs to ensure operational execution matches Roche commercial standards.
建立对外部第三方(TP)合作方的日常运营指标与考核评估机制。 定期进行 TP 绩效复盘与日常检查,确保合作方的运营执行符合罗氏的商业标准。
- Actively develop customer business potential, conduct quarterly business review with Key customers in order to maintain a good relationship with customers from making decision to operation management level, and, enable Roche products can consecutively listed on the preference list
主动积极地维护客户的关系,及时了解客户的潜力,以确保让罗氏产品成为客户的首选
- Set up Premium/Key AC business tracking systems, including monthly sales, distribution coverage, expense status & ROI,productivity by Premium/key Accounts, competition situation, pricing stability, Premium/Key AC P&L; generate revised initiatives & customized programs to continue the success in customer satisfactions.
建立业务科持续监测和发展的系统,包括月度销量,经销商的覆盖,费用的状况,投资回报率,客户的生产力状况,竞争环境,价格的稳定性以及和客户进行的活动以确保持续的客户满意度
- Provide realistic rolling demand forecasts in collaboration with sales head, business operation team & marketing on a monthly basis to reflect the update in-market situation
提供定期的销售预估
- Through working closely with sales teams, identifies the room for improvements in terms of various knowledge and skills gaps and addresses the same by proactive evaluation feedback mechanisms and provision support of development and training programmes.
和市场部紧密合作,确保品牌价值以取得高质量的策略执行
- Actively maintain resources investment tracking system (down to customer level).
有效的追踪资源发放的有效性
- Possess sound marketing concepts and provide inputs on overall strategic and organization issues; share best practice of Key AC handling across the organization.
拥有良好的市场概念,给公司整体战略提供建议,分享和推进在客户端好的成功案列
- Other projects or tasks assigned by line manager
主管指派的其他任务
- Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection
遵循罗氏所有合规要求,包括但不限于罗氏信息安全,罗氏商业中的行为,罗氏竞争法互动对话,罗氏安全健康环境等,合法合理开展业务活动.
Education& Qualifications教育背景与专业资格:
1. Superior interpersonal and excellent communication skills, both internal and external.
善于内部及外部人际关系的处理及出色的沟通技巧
2. Excellent ability of issue analysis and solving.
出色的问题分析及解决能力
3. Fluent in English, listening, speaking, reading and writing.
流利的英语听说读写能力
4. Well-developed networking ability.
良好的工作网络拓展能力。
5. Ability of innovation, proficient skill of team management
创新能力,娴熟的管理技巧
6. Bachelor Degree本科学历
7. Good command of MS office software application
熟练应用微软办公软件
Experience工作经验:
At least 8 years’ experience of relative position in multi-international Pharmaceuticals company.
8 年以上在国际制药公司从业的经验。
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.