National Broadcast Buying Senior Associate

Role Summary and Impact

 

The National Broadcast Buying Senior Associate is responsible for developing and executing tactical ATL and digital media plans that align with client objectives, campaign strategies, timelines, and budgets. This role leverages audience insights, syndicated research data, media planning tools, and negotiation opportunities to optimize channel selection, reach, frequency, and overall campaign performance across TV, radio, print, OOH, and digital platforms. By ensuring effective media investments, driving campaign optimizations, supporting competitive pitches, and delivering comprehensive post-campaign analysis, the position plays a key role in maximizing media efficiency, meeting client KPIs, and generating measurable business impact.

 

Skills and Experience:

• 2+ years of experience in media agencies, with exposure to media planning, buying, and campaign execution across ATL and Digital channels.
• Strong knowledge of ATL media planning, including TV, Radio, Print, and OOH, with the ability to develop tactical media strategies aligned to client objectives and budgets.
• Proficiency in media planning and audience measurement tools such as Figaro, TGI, IBOPE, TOM Micro, Comscore, or similar syndicated research platforms.
• Advanced Excel skills and solid command of Microsoft Office tools for media analysis, reporting, forecasting, and performance tracking.
• Experience analyzing campaign performance, optimizing media investments, and delivering post-campaign insights against KPIs such as reach, frequency, ratings, and audience delivery
• Intermediate to advanced English communication skills, with the ability to collaborate across teams, support media pitches, and present recommendations based on data-driven insights.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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