Product Marketer

About the Role

This is a product marketing role at the intersection of product and market for a fast-moving enterprise AI platform. You'll translate frequent product releases into clear positioning, compelling stories, and sales-ready materials — playing a central part in shaping how customers and prospects understand a product that's evolving alongside an emerging category.

What You'll Do

• Own go-to-market plans for every meaningful product release and execute them across the right channels.

• Turn product releases into compelling narratives that explain why new features matter to buyers.

• Develop and maintain positioning tailored to different buyer personas and markets (e.g., enterprise IT leaders vs. AI leads).

• Create product marketing content including comparison pages, capability overviews, one-pagers, and campaign explainers.

• Conduct customer research through conversations, support tickets, and sales calls to inform messaging and assets.

• Enable sales and customer success with framing, collateral, and clear answers to difficult product questions.

• Collaborate cross-functionally with product, design, marketing, sales, and customer success teams.

• Help define category positioning for enterprise AI as both the market and product continue to evolve.

What We're Looking For

• 3+ years of product marketing experience delivering go-to-market for software features or products.

• Proven track record running product launches, positioning exercises, or messaging with measurable impact.

• Ability to explain technical products clearly to non-technical audiences — you don't need to be an engineer, but you can participate meaningfully in product reviews.

• Excellent, clear writing skills — clarity over cleverness.

• Strong habit of working directly with customers to surface value and translate insights into marketing and sales assets.

• Comfortable using AI tools for research, drafting, and content synthesis as a regular part of your workflow.

• Bias toward owning problems end-to-end rather than waiting for a brief.

• Willingness to be on camera or participate in public-facing demos and presentations.

• Familiarity with German enterprise or Mittelstand markets is a plus.

• Collaborative, kind approach to teammates and customer-facing stakeholders.

Location

On-site in Berlin, Germany. No visa sponsorship is available.